Micro-interactiunile sunt acele animatii sau raspunsuri vizuale mici, precum efectele de hover, schimbarea culorii unui buton sau o vibratie subtila pe mobil. Desi par nesemnificative, ele sunt cele care dau viata unei interfete si ofera utilizatorului feedback instant atunci cand interactioneaza cu site-ul sau aplicatia.

Un simplu efect de hover poate ghida atentia vizitatorului catre actiunea dorita, facand experienta mai clara si intuitiva. De exemplu, un buton care isi schimba nuanta atunci cand treci cu mouse-ul peste el transmite mesajul ca este „apasabil” si incurajeaza interactiunea.

Prin micro-interactiuni, un site devine mai prietenos, mai usor de folosit si mai memorabil. Aceste detalii sporesc nivelul de satisfactie al utilizatorilor si pot creste rata de conversie, fara sa incarce designul. Pe scurt, ele transforma functionalul in placut si usor de folosit.

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